Vice President of
Energy conservation, the reduction of CO2 emissions, the reduction of waste and harmful substances, further advances in environmentally friendly and miniaturized technology… At SMK, we push ourselves to respond to these environmental goals both more broadly and at a higher level.
“More broadly” encompasses efforts in a broad range of areas, including manufacture, use, transportation, and marketing.
“At a higher level” refers to the ambitious targets that we set ourselves.
For instance, we set ourselves the target of reducing our peak power usage in summer 2011 by 25% against figures for the previous year. We actually achieved a reduction of 28%. This will not be a one-off achievement; the expertise in energy conservation that we attained in doing so will be extended to the SMK global network.
I believe that the eco market will develop rapidly, propelled by a new awareness of energy conservation following the earthquake and tsunami disaster. Against this background, as a company that has attained a level of technological capacity enabling it to respond on all fronts, including conservation of energy and resources, the realization of increased efficiency, and environmentally friendly design, SMK will fulfill its responsibility as a corporate citizen through the provision of eco-conscious products.
It is well known that the miniaturization of electronic parts advances as an inevitable consequence of the needs of customers and the market. It is standard procedure to reduce size in order to ultimately reduce resource and energy use. But this is not enough for SMK. It goes without saying that we seek to reduce waste and energy use in our manufacturing processes, but more than this, we also strive to create products with consideration of their entire life cycle. The standardization of the life cycle assessments (evaluations of environmental impact) that make this possible was established as a target in our Mid-term Plan, and we are working to render our environmental burden visible in this way.
It was agreed at COP17, held in 2011, that the term of the Kyoto Protocol should be extended, and that Japan would not face new obligations for reductions from 2013. There has been no change, however, in the fact that we will go on working towards voluntary emissions reductions under the leadership of the government.
Naturally, SMK views contributing to the fight against global warming as an important agenda, and we will continue to make global efforts in this area. In doing so, we will always bear in mind our responsibility to make the scope of our activities broader and the level of our targets higher.