Expansion of product repertoire of small memory card connectors
Memory Stick Duo™ Connector Marketed

We are pleased to announce expansion of our repertoire of small memory card connectors to include a Memory Stick Duo™ connector which is a new development and has just been put on the market. For the particulars of this connector, please refer to the description outlined below.

Memory Stick Duo™ is expected to earn greater demands as DSCs, mobile phones and information data terminals become more functional and further rapid market penetration takes place.

This new connector provides a half-locking mechanism for the slider to prevent fly-out of cards when removal of a card is attempted and forced removal of a card while engaged will also be prevented. For the fly-out prevention, our exclusive card fly-out deterring mechanism is employed for enhanced effectiveness. With a mechanism prohibiting card insertion in an opposite direction, which is our exclusive development, damage to cards if oppositely inserted will be least likely. Some other mechanisms better safeguard data on cards and enhanced safety is ensured.

Card insertion/disinsertion is supported by a sure clicking sensation due to employment of a better operable push (lock) / push (eject) design.

Development of various memory card connector types will be ongoing with us, including this connector, for marketing activities in the fields of small portable equipment such as mobile phones, portable information terminals and PC peripherals.

Note: Memory Stick DuoTM is a Sony Corp.’s trade mark.